Breaking Barriers
Strategic Meeting Management (SMM)
Blueprint for Success
Strategic Meeting Management (SMM)
Blueprint for Success
Increased expectations by senior management for enterprise wide meetings and events / ROI and the rise in strategic meeting management practices has changed the way planners plan, negotiate and execute meetings. This shift from “logistics to strategic” requires new skills and strategies that add value to meetings and the bottom line, with a focus on risk reduction.
This interactive, custom workshop includes an action plan for meeting consolidation and leverage spend, planning processes, procedures and team productivity, specific metrics to define and measure success and robust technology that delivers financial reports / data.
Meetings are big investments and implementing SMM standards will have a big impact on your organization, meeting quality, bottom line…and career!
Learner Outcomes
- Understand industry issues and trends that drive Strategic Meeting Management (SMM)
- Learn key elements of a successful SMM
- Critical research / data needed to get started / achieving management buy-in
- Create an action plan that identifies new processes and procedures, cost savings / risk reduction, improved productivity / meeting quality, value and benefits to the organization
- Roll out your strategic meeting capability, including policies, training, compliance and specific metrics to define and measure success
- Advanced technology / meeting consolidation / leveraging spend
- Meeting value communications (ROI, cost / risk reduction, management / financial reporting)
Tim Brown is CEO at Meeting Sites Resource, a global specialist in meeting site research and hotel contract negotiations. The company also specializes in strategic meeting support services, advanced meeting technology solutions and SMM consulting.
Additional MSR strategic educational topics customized for planning / Procurement Teams:
- The Art Of The Deal / How Hotels Value Your Meetings – Strategic Negotiations
- Plan And Think Before You Ink / Strategic Contract Negotiations
- Social Media / Networking 24/7
- Tech Tools To Enhance SMM Results
- Technology Trends Shaping the Meetings Industry / Planners / Procurement
For further information contact:
Tim Brown, CEO
Meeting Sites Resource
Phone: 949-250-7483 ext. 312
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Tim Brown, CEO
Meeting Sites Resource
Phone: 949-250-7483 ext. 312
This e-mail address is being protected from spambots. You need JavaScript enabled to view it




