SMM Consulting

Strategic Meetings Management (SMM) Delivered

Fuelled by increased expectations from senior management for improved planner productivity, added meeting value, cost savings, risk reduction and ROI, Strategic Meetings Management (SMM) is now an essential business model for corporate and association planning teams.

A carefully planned and implemented Strategic Meetings Management plan can save an organization 12%-20% annually. The umbrella of SMM benefits include:

  • Common vision for meetings / events management (all stakeholders)
  • Focus on core competencies / maximize team productivity
  • Visibility into overall spend, practices, technologies, policy & resources
  • Master meetings calendar / crisis management planning
  • Common meeting policy or guidelines increase compliance
  • Hotelier / supplier / venue / communications / management / standard contracts
  • Branding efficiences / company values
  • Negotiations plan / added meeting value / cost savings
  • Standard hotel contracts / risk mitigation (financial, legal, compliance)
  • Improved meeting quality / attendee experience / learner outcomes
  • Spend management / leverage group & transient spend
  • 24/7 access to meeting data / management reporting (central data repository)

Meetings are big investments and MSR is uniquely qualified to assist with an organizational Strategic Meeting Management needs assessment, including specific metrics to define, measure and report success. Our big picture goal is to assist in carefully designing and implementing a Strategic Meetings Management plan that delivers significant value to your organization and all stakeholders.

For more information, or a complimentary copy of MSR's "Strategic Meetings Management Action Plan For Success", contact:

For More Information Contact:
Terri Woodin, CMP, Vice President, Marketing & Global Meeting Services
Meeting Sites Resource
970-771-3386
This email address is being protected from spambots. You need JavaScript enabled to view it.

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